Prudential Gary Greene, Realtors ~ Multicultural Division

The growth of the Multicultural population is changing the profile of home buyers and sellers.  Over the next five years, the Multicultural population will grow exponentially.  This trend is expected to continue as aging boomers sell their homes and Multicultural consumers come of age.  On September 16, 2011 Prudential Gary Greene, Realtors “Multicultural Division” was established to service this growing segment of our community and to serve as a trusted advisor and real estate resource for the Multicultural community.
Our goal is to provide sound business strategies for agents within the Prudential Gary Greene, Realtors network that are seeking to service the Multicultural consumer.  Research has demonstrated that REALTORS play a strong role in influencing the Multicultural customer's home buying and selling decisions.

We have designed the Multicultural Division to help meet the agent and client’s needs by analyzing demographic changes, service awareness, purchase behavior and life cycle opportunities in order to reach this consumer base with impactful and culturally correct messaging.  To insure the ongoing success of the initiative, Cathy Trevino, Director of the Multicultural Division will focus on being the change champion for our agents. She has designed an effective Division that will strengthen sales practices and tactics.  By identifying agents that are fluent in multiple languages or that are experts with different cultures.  These agents will serve as a client resource to insure that the Multicultural home buyer and sellers experience is second to none. 

Prudential Gary Greene, Realtors

Prudential Gary Greene, Realtors is the top listing and selling real estate firm in Houston as our company market share rankings in MLS attest.   In the last 4 years, 2010 included, Prudential Gary Greene, Realtors listed more homes, sold more listings and closed more transactions than any other broker in Houston.  The oldest real estate firm in Houston, Gary Greene, Realtors began in 1963 by Gary Greene.  Over the years the company grew to multiple offices and in the 70's became a franchised brand of Better Homes and Gardens.  In 2000, Gary Greene, Realtors affilated with Prudential Real Estate Services, and the company has continued to achieve growth every year since its inception.  Mark Woodroof and Marilyn Eiland, Partners actively manage the day-to-day operations.  The firm now has 18 offices [17 company offices and 1 affiliate] in the Houston Metropolitan area.  In 2010, the firm was ranked in the Top Ten of all Prudential offices nationwide in the Prudential Real Estate Services network, and #45 nationally by Real Trends in the Top 100 Brokers by closed transactions in 2009. We also have the honor of being named Broker of the Year for 2009. The award is given for outstanding professionalism, honesty, integrity, business savvy and community service, all exemplifying the core values of Prudential Real Estate Services.

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18 Offices Serving the Greater Houston - Galveston Area

1. Corporate
10575 Katy Freeway Suite 100 713.465.664

2. Bay Area
17250 El Camino Real - 281.486.1900

3. Champions
8817 Louetta Road - 281.444.5140

4. Cy-Fair
11734 Barker Cypress - 832.332.0001

1104 S. Friendswood Drive - 281.482.0055

6. Galveston
13450 F.M. 3005 - 4009.737.5200

7. Katy
23922 Cinco Village Center Boulevard - 281.646.1136

8. Memorial
12850 Memorial Drive, Suite 1155 - 713.461.6800

9. Inner Loop
1939 West Gray - 713.961.1722
10. Northeast
18477 W. Lake Houston Parkway, Suite 50 - 832.445.0408

11. Conroe
14602 F.M. 1097 West - 936.856.5590

12. Woodlands Portofino
19075 I-45 North, Suite 250 - 936.321.7500

13. Fort Bend
2323 Town Center Drive - 281.980.5050

14. Galveston/Tiki Island
101 Tiki Drive - 409.938.1121

15. Far Northwest
31303 FM 2920 - 281.890.4024

16. Wallisville
13315 Wallisville Road - 713.455.2247

17. Woodlands Research
9000 Forest Crossing - 218.367.3531

18. Woodlands Custom Homes
3535 E. Panther Creek Drive - 281.367-4550

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